Meet the Founder: Rupert Kingston, co-founder of delilah cosmetics

Meet the Founder: Rupert Kingston, co-founder of delilah cosmetics 

We were delighted to start the year with an opportunity to get some insights into the world of a makeup maestro, Rupert Kingston, who shared with us some of his learnings over the years, what inspired him to develop the delilah range, and what’s next on his agenda…

• After so many years in the industry, what inspired you to create a range of your own? 

I had been working as a Creative Director for a while doing brand and product development, I was always amazed that there were no high-end brands focussing on a cleaner approach to formulation. We wanted to create something a little simpler, that wasn’t overloaded with too many colour choices.

I also believe that now more than ever, customers are turning away from the huge brands and looking to the niche brands who are more trustworthy and tell a simpler story.