Shade: Ultra Black
Consumer Test Results:
- 98% felt the colour looks ultra black on the lashes
- 98% agreed the formula felt gentle on the eyes
- 95% felt the formula made lashes look longer
- 95% agreed the brush allows for precision application
- 93% agreed the formula didn’t flake or crumble throughout the day
Tested on 60 consumers aged 18+ over 7-10 days
Pro Artist Tips
For the Top Lashes:
Look up and place your My Mascara brush wand in its curved angle to scoop the lashes at the root. Slowly blink on the brush as you wiggle it back and forth to comb through all of the lashes. Repeat until you reach your desired volume.
For maximum lift:
Ensure your My Mascara brush wand is facing upwards, with the highest part of the bend on the wand placed in the centre, this will really lift the lashes. It’s also a brilliant double coat for after you have applied it through the lashes in its natural curve shape.
Top Tip for on top:
Ensure to get the product to the very root of the lash for maximum definition and volume.
For the bottom:
Look straight ahead and slightly upwards (not all the way if your top lashes are still drying) and with whatever is left on the brush, gently coat the bottom lashes focusing on the root for maximum definition.
Top Tip for the bottom:
Use the tip of the brush for a precise application and always remember, less is more to avoid clumps or transfer.
Aimee’s top tip: run your ring finger lightly over the ends to capture any excess that might fall throughout the day.
*If applying more than one coat, allow each coat to dry in between.